Software that's worked a Saturday.
LaydownLabs is a community of dealers building the software we actually need, together. One connected platform. Your voice in every feature.
No credit card. No contracts. No BS.
Why we're building this — and why it matters for you.
Dennis Walsh spent 22 years running his dealership, building the software stack he wished existed. Now it is time to build it together.
Your software stack is a tower of babel.
Six vendors. Six logins. Six bills. And none of it was built by anyone who's ever worked a Saturday on the lot.
Duct-Taped Together
Your CMS, DMS, website, lead tools, compliance checklists, and inventory posting all come from different vendors. Nothing talks to anything else. You're the integration layer.
Built by Outsiders
Tech companies that have never sold a car, never dealt with a floorplan audit at 6 AM, never lost a deal because the DMS crashed on the last Saturday of the month.
Feature Request Black Hole
You ask for something obvious. It goes nowhere. Their roadmap is built for enterprise franchise contracts, not independent operators like you.
What if dealers built the software themselves?
That's Laydown Labs. Not another vendor. A community of dealers building one connected platform — together.
One Connected Platform
SEO Audit, and (coming soon) CMS, DMS, website, compliance, marketplace posting are designed as one system from the start. Everything talks to everything.
Built by a Dealer
Dennis built this entire stack for his own dealership over a decade. This isn't theoretical. It's production-tested software from someone who ran deals on it daily.
Your Voice, Your Roadmap
Feature requests aren't suggestions — they're the roadmap. The community votes on what gets built next. You're not a customer. You're a co-builder.
Find out why your competitors are outranking you.
This is the same tool I used to track SEO for my own dealership. Onboard your store and get an instant audit — your overall score, the specific issues hurting your rankings, how you stack up against local competitors, and which keywords you should be winning.
Run updated audits every week for free. Watch your rankings improve over time. Onboarding takes a few minutes.
I spent two decades running a dealership. I know what it's like when the DMS goes down during a busy Saturday. I know what a floorplan audit feels like at dawn.
In 2011, I started building. Not a widget — the whole thing. My dealership ran on software I wrote. We were doing what Carvana does before Carvana existed.
Now I'm opening it up. Because every independent dealer deserves tools this good — and a seat at the table deciding what gets built next.
Dennis Walsh
Founder, Laydown Labs — 23-year dealership owner, electrical engineer, IP attorney
Start free. Help build what's next.
We're building in the open. Here's what's live and what's coming — shaped by the community.
Dealer Onboarding
Set up your dealership profile and join the community in minutes.
Discussion Board
Talk shop with other independents. Share what works, flag what doesn't.
Feature Requests
Propose features. Vote on priorities. This is your roadmap.
Free SEO Audit
See exactly where your website stands. No strings attached.
FTC Compliance Tools
Stay ahead of regulations with tools built by an IP attorney who gets the business.
Marketplace Auto-Poster
Post inventory across marketplaces automatically. No more manual uploads.
Full CMS + DMS
The connected platform. Help us prioritize what comes first.
Dealer Website Builder
Your site, your data, your design. No vendor lock-in.
Fair Questions
Tired of paying for software that wasn't built for you?
Join Laydown Labs. It's free to start, and you'll have a voice from day one.
No credit card required. Leave whenever you want.